How does pre-ordering work?

Certain items will be available online for pre-order before they arrive in the stores or in the warehouse. Since these are the most-likely limited editions AND only a certain number of these items can be created, so these cannot be stocked in large quantity. We may not be ordering more stock once they sell out.
Other items which may be on pre-order are best-selling pieces that have run out of stock but will be back in stock soon. You can pre-order these pieces so that as soon as they arrive, these will be dispatched straight to you.
The benefit of placing a pre-order is that you have priority over other customers, so you dot miss out anything that you love as your item is secured by pre-order, so you get your item before it runs out of stock.
If you pre-order an item, you purchase it as you do all other in-stock items online however the dispatch time can be between 2 - 5 weeks.