Functionality

SEO is a common acronym for Search Engine Optimization. Obviously, the add-on aims at helping you optimize your web store for search engines and improve its ranking. Optimization consists in replacing unattractive dynamic URLs like http://www.example.com/index.p... dispatch=products.view&product_id=1533 containing query strings and ancillary data with clean search engine friendly URLs like: http://www.example.com/true_product_name.html.
Such URLs not only help search engines to index store pages, but they also improve your customers’ experience, as clean URLs are human-readable and thus are easy to perceive and remember.

Rich Snippets

In Martmox rich snippets for product pages are generated automatically. A snippet is a result Google shows to the user in the search results.
When you search for something with Google search engine, you can see few lines of text under every search result. These are snippets. They help users to understand what a page is about and why it is relevant to their query.

Rich snippet: Is a markup easily understood by search engines that is based on this markup when displaying additional data in search results. These rich snippets give detailed information to help users with specific queries, and help users recognize when your site is relevant to their search, and may result in more clicks on your page. The snippet contents are formed based on some product information such as description and price. To check the rich snippet for particular product, do the following:

• In the Administration panel, go to Products → Products.
• Choose a product and open its editing page by clicking on the product name.
• On the opened page choose the SEO tab.
• You can see the rich snippet at the bottom of the page in the Google rich snippets preview section.

Meta data: Data that provide information about other data. The meta data help tells search engines what the page is about. The meta data do not appear on the store’s page except for the page title that appears on the browser tab.
In the SEO tab on the product listing page, fill in the information in all the fields.

Page Title — Title of the page on the storefront, which is displayed in the web browser when somebody is viewing the page. Required for SEO purposes.

Feature Category- Select the feature category. Do not hit create button yet.

META description — Contents of the HTML meta tag describing the category. Required for SEO purposes.

META Keywords—Contents of the HTML tag containing a list of search keywords for the category. Required for SEO purposes.